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Deep Dive

Deep Dive

Mi3's top media stories of 2022: The rise of retailer media, the race for attention metrics, BVOD frequency fails, countermeasures, Netflix noise – and who’s got the biggest identity graph

By Paul McIntyre & Brendan Coyne

7 December 2022 6 min read

By Paul McIntyre & Brendan Coyne -

7 December 2022 6 min read

News Plus

News Plus

‘Confident’ Foxtel blasts rivals’ ad loads, frequency capping, confirms Binge ad play, chasing 5m subscribers, hints at Glass uber platform, commits to 60% emissions reduction by 2030, News Corp data integration

By Sam Buckingham-Jones - Deputy Editor

21 October 2022 6 min read

By Sam Buckingham-Jones - Deputy Editor

21 October 2022 6 min read

News Plus

News Plus

Soaring video ad demand forces Foxtel to seek new inventory, Binge ad-funded streaming play as Netflix looms, Nine holds on Stan ad boycott

By Brendan Coyne - Editor

28 September 2022 2 min read

By Brendan Coyne - Editor

28 September 2022 2 min read

Industry Contributor

Industry Contributor

Foxtel media boss: Watchability will be the deciding factor of the streaming wars – and the new players may soon face the same ad stacking problems

By Mark Frain - CEO, Foxtel Media

18 September 2022 4 min read

By Mark Frain - CEO, Foxtel Media

18 September 2022 4 min read

News Plus

News Plus

Netflix offering 35-45% discounts for upfront ad spend, advertisers piling in, streaming giant targeting log-in sharers to build ad audience

By Sam Buckingham-Jones - Deputy Editor

12 September 2022 4 min read

By Sam Buckingham-Jones - Deputy Editor

12 September 2022 4 min read

News

News

Foxtel Media launches $3m war chest to fund engagement metrics, attribution, ad formats – seeks 10 advertisers to co-fund, Hyundai, Westpac on board

By Sam Buckingham-Jones - Senior Writer

27 October 2021 3 min read

By Sam Buckingham-Jones - Senior Writer

27 October 2021 3 min read

Industry Contributor

Industry Contributor

If they value cheap reach above all else, media agency bosses can't complain about ad loads

By David Roddick

9 February 2021 4 min read

By David Roddick -

9 February 2021 4 min read

Industry Contributor

Industry Contributor

Ad loads: BVOD and DOOH need to avoid pay TV's mistakes

By Sarah Keith, MD - Paykel Media

2 February 2021 4 min read

By Sarah Keith, MD - Paykel Media

2 February 2021 4 min read

News

News

Indie media agency association launches member-only webinar series

By Press release

26 October 2020 1 min read

By Press release - IMAA

26 October 2020 1 min read

News Analysis

News Analysis

$20 million ad business in three years: Foxtel Media flags AVOD player Tubi will take on BVOD rivals with low ad loads

By Josh McDonnell - Senior Writer

8 July 2020 3 min read

By Josh McDonnell - Senior Writer

8 July 2020 3 min read